Press Release: Breath Group Forms Strategic Alliance with SBC Medical Group, One of Japan's Largest Medical Groups, to Introduce High-Quality "Japanese-Quality" Cosmetic Medicine Services to the Thai Market

(Location: Bangkok, Thailand, CEO: Naoki Iida, hereinafter "BLEZ ASIA"), which has a network of over 250 clinics in Japan and overseas, has signed a consulting agreement with SBC Medical Group Holdings (Location: California, USA, CEO: Yoshiyuki Aikawa, hereinafter "SBC") ("SBC"), which has a network of more than 250 clinics in Japan and overseas, for a full-scale entry into the Thai market.

Based on this alliance, BLEZ ASIA will begin full-scale management support for new clinics to be opened in Bangkok's Asoke district by the end of this year, including the development of management and medical protocols that will serve as the foundation for providing the high-quality, highly safe cosmetic medical services that SBC has cultivated in Japan, and the selection of equipment suitable for the local market. SBC will begin providing full-fledged management support to new clinics in the Asoke area.

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Background and Objectives of the Alliance

The Thai aesthetic medicine market is growing rapidly and is expected to reach approximately US$1.1 billion by 2033. At the same time, there is a growing need for stable, high-quality cosmetic medical services of "Japanese quality" that many users, including Japanese residents of Thailand, can receive with peace of mind.

In response to this situation, BLEZ ASIA, which has been operating its pharmacy and clinic business in Thailand for more than 10 years and has a strong local trust base and extensive network, and SBC, which boasts a track record of more than 6 million annual clinic visits, have joined forces. By combining the strengths of the two companies, BLEZ ASIA will first gain the trust of the Japanese population in Thailand, and then use this track record as a foothold to expand its business to local customers in Thailand and ASEAN countries, aiming to create new value in the Thai aesthetic medicine market and to spread high-quality medical care.

Yoshiyuki Aikawa, CEO, SBC Medical Group Holdings Comments
SBC has been preparing for overseas expansion while building on its quality and track record in Japan. In the fast-growing Thai market, joining forces with a trusted local partner like BLEZ is a major step forward in our Asian strategy. We hope to build a model in which medical services originating in Japan can take root locally and create new value.

Naoki Iida, CEO, BLEZ ASIA Co.,Ltd. comments
We at BLEZ ASIA are very pleased to collaborate with SBC, a company that boasts Japan's best technology and track record in the fast-growing Thai market. By combining the strengths and experience of both companies, we will establish advanced and reliable medical services from Japan in Thailand and build a brand that will be loved by local residents for a long time to come.

About SBC Medical Group Holdings Inc.

SBC Medical Group Holdings, Inc. is a general medical group that manages franchises in a wide range of practice areas, including comprehensive cosmetic medicine, dermatology, plastic surgery, and infertility treatment. With a network of over 250 clinics in Japan and abroad, the company listed on the NASDAQ market in the U.S. in September 2024, and was selected for inclusion in the Russell 3000, a U.S. small-cap index, in June 2025. It is currently expanding its network and providing highly reliable medical services in order to realize its Purpose, which is "to contribute to the improvement of the well-being of people around the world through medical innovation.

Overview of the Companies Involved

SBC Medical Group Holdings, Inc.
English name: SBC Medical Group Holdings Incorporated
Listed market: NASDAQ Global Market
Ticker (U.S. Securities Code): SBC
Location: 200 Spectrum Center Drive Suite 300 Irvine, CA 92618 USA
CEO: Yoshiyuki Aikawa
Business: Medical institutions (comprehensive cosmetic medicine, dermatology, dentistry, AGA treatment, gynecology, infertility treatment, ophthalmology, orthopedics, and
Management support business for (regenerative medicine, etc.)
U R L : https://sbc-holdings.com/jp

BLEZ ASIA Co.
Year of establishment: January 10, 2012
Head Office: 415 Sukhumvit Road, Klongtoey Nua, Wattana, Bangkok 10110 Thailand
U R L : https://blez-web.com/
CEO: Naoki Iida
Business description: Retail（Pharmaceuticals）／Wholesale of pharmaceuticals／Clinic／ Import and export of health cares