1. A must-see for companies who want to launch their beauty and health-related products in Thailand!
Market slump caused by the pandemic
The Thai cosmetics and beauty market, which contracted significantly due to the impact of the coronavirus disease (COVID-19), reported a sales decline of more than 50% compared to the pre-pandemic period, according to JETRO's fiscal 2023 "Thailand's Commodities and Lifestyle Market" research and analysis report.
Particularly affected were luxury and imported brand cosmetics and personal care products due to a decline in inbound demand, with sales of these products said to have halved.
Japanese products sold in the Thai market are represented by the following two types, most of which are classified as high-end and imported brands.
10 high-end brands called counter brands
83 brands sold at drugstores and supermarkets
Apart from high-end and imported brand-name goods, seven eleven stores and supermarkets have numerous "Thai daily necessities and lifestyle markets".
Before and after the pandemic, consumer demand trends have changed significantly, and I feel that awareness of disease prevention and health maintenance in particular has improved significantly.
Market development in the post-corona era
Although a sharp drop in the number of Chinese tourists had a significant impact, signs of a gradual recovery have been seen since fiscal 2023, and the market is expected to recover.
The desired products in the post-COVID market will be segmented by income, gender and age, but there are some common keywords.
In order to understand market trends and trends, it is important to have the ability to quickly grasp the needs of young people based on local skin sensation and real-time information on young people through SNS and other media.
With many years of experience and achievements in the pharmacy business and unique marketing methods, we have the ability to identify products in high demand in Thailand.
In addition, we have expertise in the development of in-house private brands and in the application of Japanese products to the FDA in Thailand, enabling us to promptly propose products and sales strategies for the Thai market.
Implementation from FDA application to import and sale
By utilizing the sales channels of BLEZ Pharmacy Group, unlike a mere importer, we believe that we can effectively promote awareness and brand penetration in the Thai market.
The development of BLEZ Pharmacy Group stores enables us to collect consumer feedback in real time, and products that have been successful in Thailand can be expanded to other Southeast Asian countries.
As we are developing sales channels not only in Thailand but also in Singapore and Malaysia, we welcome transactions with companies with whom we can build long-term partnerships rather than one off transactions.
2. Thai Market Test Marketing Package Plan Price List
From import of goods to FDA application, labeling, warehousing, inventory control, local test marketing sales, consulting, research report, etc., we will take care of all in one place. If you are also interested in PB brand development.>>> GO.
The total package plan is a good deal.
| 6-month plan | 12-month plan | ||
| FDA Product Registration Cosmetic / Health Food / Medical Device (per product) | 10 - 200,000 yen | 10 - 200,000 yen | |
| Import customs clearance logistics (per session) | 10 - 300,000 yen | 10 - 300,000 yen | |
| Over-the-counter pharmacy sales fee & overall reporting consulting 6 months (up to 5 products) | 900,000 yen | ||
| Pharmacy over-the-counter sales fee Reporting overall consulting 12 months (up to 5 products) | 1.5 million yen | ||
| Use in actual stores | |||
| SNS posting & online shop | |||
| Marketing agency | |||
| Support for Japanese reports | |||
| Warehouse delivery charge | |||
| Total | 110 - 1.3 million yen | 170 - 2 million yen | |
| Package Discount Applied | 1 million yen | 1.5 million yen | |
3. FDA Application Flowchart and Schedule for Products
4. Frequently Asked Questions
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Expiration date of FDA product registration?
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Valid for 3 years. If you wish to continue to sell in the Kingdom of Thailand after 3 years, you need to apply for renewal. The application fee is half or 1/3 of the initial fee.
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If I entrust BLEZ ASIA with FDA product registration, I cannot sell the product at any company other than BLEZ ASIA in the Kingdom of Thailand?
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It is available for sale. Since the import source in Thailand is BLEZ ASIA, the goods sent from Japan must be received by BLEZ ASIA. However, if you want to send the goods to other companies in Thailand, we can ship them to you if you specify the shipping address.
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If a company other than BLEZ ASIA in the Kingdom of Thailand wants to sell the product registered this time, does the company need to register a new FDA product registration?
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There is no need for a new FDA product registration. We are licensed to sell in the Kingdom of Thailand. Any company can handle it.
5. Required Documents for FDA Application and Product Description Label Sticker
There are cases where products that are "treated as miscellaneous goods" in Japan become "treated as cosmetics" under the regulations of the FDA of the Kingdom of Thailand.
If you apply as a "cosmetic category", you will need to prepare the following documents, which were not required before.
1: English product introduction catalog
2: Ingredient list in English (the total amount of ingredients is 100%)
3: Product description / appearance
4: Letter of authorization certify
5: Certificate of Approval of Notary Office (if required in [4])
6: Placenta application certificate (for products containing placenta)
*The required materials vary depending on the product category.
There are many cases where it takes time to prepare the necessary documents.
For companies that have already obtained or prepared documents from (1) to (4) in the past, it takes at least three months from the start of application to the completion of registration.
In order to import / sell the product to the Kingdom of Thailand, it is necessary to make a label sticker with the outline of the product and precautions and attach it to the back of the product.
Label stickers must be written in Thai (including some English).
For label information, please feel free to contact us as we have a template.
*We will make the sticker according to the container and package size
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A highly functional and high-quality Japan brand that is highly trusted in Thailand.
[BLEZ ASIA] will do its best to support you so that you can sell in Thailand as soon as possible.